BOURSORAMA BANQUE AND ASOS CREATE THE WORLD’S LONGEST PROMO CODE

To connect with young clients, Boursorama Banque writes an ad in the form of the longest discount code ever, redeemable on ASOS. Boursorama Banque is the leading online bank in France, and the cheapest bank for young people. And the bank wants them to be aware of this important fact. The problem is that young people don’t read ads, let alone ads for banking. So instead of publishing an ad they wouldn’t read, the bank wrote everything it had to say in a very long discount code, redeemable on ASOS: