THE SNEAKER COLLECTION DESIGNED TO GETTING AROUND THE LAW.
For some years now, European countries have multiplied the traffic bans on old cars. In Paris for example, it's now forbidden to drive in the city with a car older than 15 years. So in order to celebrate the 50th anniversary of the Renault R5 we decided to give them the opportunity to continue moving through the cities, thanks to a collection of 5 sneakers inspired by the design, colors and materials of our most iconic R5 named Racing Shoe5.
BACKSTAGE & INTERVIEW
To encourage people to move with our shoes rather than by car, we also created a series of prints that highlight the benefits of moving by foot.
CASE STUDY - Cannes 2023
Behind the scenes